Describe a Good Advertisement That You Think Is Useful: IELTS Cue Card

Bhargavee Sisodia

15 Jul 2024

IELTS, or the International English Language Testing System, is one of the most important English language certifications you must obtain if you are a non-native speaker of English and want to relocate overseas. The IELTS test consists of four main sections to account for a candidate’s reading, writing, listening, and speaking capabilities. In this blog, we will be digging deeper into the IELTS speaking test.

The IELTS speaking test takes about eleven to fourteen minutes to complete for each candidate and it has three major segments. The three sections of the IELTS speaking test are the general interview round, the Cue Card round, and the follow-up questions section. 

During the General Interview round of the IELTS speaking test, the examiner will ask a few questions about your personal and professional inclinations. Treat this round as a warm-up round of the IELTS speaking test. You can prepare a brief introduction for yourself as a precautionary measure for this round. 

The second part of the IELTS speaking test is called the Cue Card section. You will be handed a Cue Card with a subject and a few prompts printed on it. You have two minutes to talk about the IELTS speaking topics after having a minute to collect your ideas. Ensure that your two-minute speech on the cue card topics includes all the important points and a few references from the cue card prompts as well.    

You should refer to the typical IELTS cue card topics 2024 while you rehearse your responses to the cue card questions. Given how frequently IELTS cue card questions recur, paying close attention to the list of the latest cue cards 2024 topics is very important. You need to prepare for the IELTS cue card topics by practicing speaking cue cards 2024 questions in-depth, timed, and with a tutor who can help you identify your weaknesses.    

The IELTS speaking test concludes with a portion containing follow-up questions. The examiner asks specific questions concerning the response provided during the cue card phase in this section. Candidates should justify their decisions, respond succinctly and wittily, and be sufficiently firm in their viewpoints and ideas while answering the follow-up questions on the IELTS speaking topics. 

To do well on the IELTS speaking test, you need to swiftly review each item on the IELTS cue card 2024 and prepare your replies. Pay close attention to understanding and assessing the speaking cue cards 2024 so that you can recognize the kind of cue card questions you could encounter in the IELTS speaking topics portion of the exam. Your preparation and practice on the latest cue cards 2024 subjects might make all the difference when it comes to the cue cards for IELTS speaking and follow-up question parts. 

As you prepare yourself for the IELTS cue cards 2024 make sure to give ample importance to pronunciation, grammar, articulation, and precision. For  IELTS cue card questions like "Describe a Good Advertisement That You Think Is Useful" in your IELTS speaking topics 2024, we have jotted down a blueprint for you along with a couple of sample cue card answers and some follow-up questions.

 IELTS speaking topics 2024: Describe a Good Advertisement That You Think Is Useful

If the subject matter of your IELTS cue card 2024 is similar to this one, you should craft a unique and compelling answer. When answering cue card questions, on topics like these, you should choose unique and interesting storylines to draw the attention of the examiner. The following things should be taken into account when you are organizing your speech for cue card topics such as the ones listed above. 

• What was the advertisement for: Mention the brand or the item for which the advertisement was crafted
• Describe the advertisement: Give a brief description of the entire advertisement
• What part of the ad interested you: Mention those parts of the advertisement that attracted you
• Conclusion: A thoughtful ending would be well appreciated. 

Let us have a look at some model answers to the cue card 2024 topic.

Cue Card 2024: Sample 1

What was the advertisement for: 

Commercial clips or advertisements are one of the most integral parts of brand promotion in the current day and age. Over the years the quality of advertisements in terms of concept and cinematography has evolved a lot. I have watched several advertisements over the years which have impacted me a lot. One such advertisement is for an Indian spice brand which had a very unique but thoughtful concept.

Describe the advertisement: 

The advertisement starts with a child, Chintu, getting a telephone call over the land phone from his friend. They were talking about some new game and suddenly the child heard his friend’s mother calling him for lunch. He instantly asked his friend about the menu for lunch at their house, to which he replied that they were having biriyani. He also asked Chintu whether he wanted to come over for lunch at his place to which Chintu’s eyes sparkled with excitement. He quickly pranced out of his house and went to his friend for a biriyani treat. On reaching his house, viewers get to understand that Chintu’s friend is “Muslim” by religion but Chintu is “Hindu”. Both the children, along with the family, have a fulfilling lunch cooked with the spices of the Indian brand, and Chintu leaves for home with a happy heart. On reaching home, Chintu smells a delicious recipe being served for lunch at his house, which is prepared with the same brand of spice. He enjoys the food at his home as well and the commercial ends with a message. It says spices don’t distinguish between religions, just like the kids, so shouldn’t others. 

What part of the ad interested you: 

The entire advertisement was very thoughtfully made with the ultimate aim of imparting a social message to the viewers. It was very elegantly shown how the two cultural barriers are non-existent to the innocent minds of the children. The concept of the ad fully justified its tagline and just like Chintu, I had a huge smile on my face at the end of the commercial. It was refreshing to see spices and food bringing two different cultures together in such a graceful way. I was impressed by the originality of the concept and the thought of the creator of the advertisement.

Conclusion : 

Commercials are not only for brand promotions, but they can impart wisdom in the minds of the viewers. Thus, when it is used in a unique and thought-provoking way, viewers like me embrace it with open arms, and the concept of the ad gets engraved in our minds.  

Cue Card 2024: Sample 2

What was the advertisement for: 

About three years ago, I heard from a friend of mine about the first advertisement which won a National Award. I was intrigued as to what the concept of the ad was and quickly searched for it over the internet. I was pleasantly surprised to see that the advertisement was from Unilever to promote water conservation. It was very refreshing to see a huge brand like Unilever trying its best to promote an environmental cause with such a unique concept.  

Describe the advertisement: 

The ad starts with a woman speaking in the background saying “One day, someone left a shower in their village”.  Viewers could see a glass cubicle shower positioned in the middle of a village in Rajasthan, India. A villager came and examined the shower. He turned it on by mistake and when the cold water started flowing in the middle of the hot desert, the person started drinking it with his bare hands. He breathed a sign of relief after quenching his thirst. After that people from all over the village started lining up in front of the shower, just to drink a little water or fill their utensils with it so that they could preserve it. The camera panned out and the lady in the background said, “Within this time, the thirst of an entire village was quenched, but the shower of a person from the city was still incomplete. Save water, take shorter showers.”. Then a message popped on the screen from Unilever stating the importance of conserving water. 

What part of the ad interested you: 

After watching the commercial, the first thought that cropped into my mind was that it was nice to see someone speaking about water conservation on a public platform. I was genuinely impressed by the concept and tagline of the commercial and thought the award was well deserved. The last credits of the advertisement stated that the water used in the commercial was recycled and distributed among the villagers of Rajasthan, which was the cherry on the cake for me. I am certain that this commercial compelled a lot of its viewers to think about and implement the concepts to conserve water.

Conclusion : 

It is advertisements like these that help people think about environment conservation and concepts like these manage to grab the attention of the masses. Thus I was very inspired by this ad and would remember it for a very long time.   

IELTS speaking test: Follow-up questions

The section with IELTS cue card questions is followed by the section with follow-up questions. Using the information from your answers in the IELTS speaking topics section, the examiner will now ask you a few follow-up questions to assess your communication and conversation skills. You must thoroughly review all of the cue card samples and IELTS speaking test questions to completely comprehend the variants of the often-asked cue card questions and their follow-up questions in the IELTS speaking test follow-up questions section. 

IELTS speaking test - Follow-up question

What is the most attractive part of an advertisement according to you? 

Answer: In my opinion, the most attractive part of an advertisement is its concept and message. The message an advertisement molds within its tagline or the concept of the commercial is the most crucial part of crafting it. Hence, if an ad is well made with a good concept and theme, I prefer not to skip it and appreciate the effort of the sponsor and the content creator. 

Do you think advertisements have evolved over the years?

Answer: Yes. I have been an avid advertisement buff since my childhood. I have watched over hundreds of commercials over the years and their evolution has impressed me several times. In the old days, advertisements were meant just to promote an item, without a lot of thinking or any storyline whatsoever. But now, not only has the content of the commercials changed for the better, but the viewer’s mentality and inclinations have changed as well. Thus the concept of ads and their quality has evolved along with the preferences of viewers. 

What do you think is the main aim of an advertisement? 

Answer: As far as my understanding goes, a brand's advertisements are meant to promote it among common people and increase its reachability. Advertisements are created to attract more customers and make them aware of the new variations or offers that the brand is promoting. The brand’s revenue can increase after a very attractive advertisement, hence several extra hours of effort and money are devoted to building great commercials.  

Conclusion

You must receive a great deal of assistance from experts in this field while you get ready for the IELTS speaking test. In this scenario, D-VIVID offers a large library of IELTS cue card questions and various well-thought-out replies to aid you in this process. We also provide customized guidance to each candidate for different sections of the IELTS speaking test depending on the areas of improvement of the applicants. On the Cue card section, we offer engaging and instructive materials related to IELTS speaking topics. Along with the cue card topics, we also provide sample answers to a variety of follow-up questions that can be asked after the cue card questions section. Our library of the most recent cue card 2024 topics might help you get ready for the IELTS speaking test. For all common IELTS speaking topics and the latest IELTS cue card questions, we offer an IELTS speaking PDF 2024. So without wasting any more time, contact us now.